Centre College is fortunate to have a great reputation, both in the state of Kentucky and nationally. They are consistently ranked in the top 50 of Liberal Arts Colleges by U.S. News & World Report. Still, when you are competing with at least 49 other great schools for students nationally, it is important to have an effective website to help drive recruitment. Beyond being a recruitment tool, the website also needed to serve as a news source by delivering stories weekly to a wide variety of constituents. It also needed to function as an effective resource for those inside and outside the college looking for contact information for dozens of offices, faculty, and staff. Our solution was to build a framework that served recruitment first, delivered news feeds distributed all over the site, and provided effective secondary navigation systems and a campus directory to serve utility functions.