The great thing about digital advertising is that it is possible to make a positive impact on your business without the barriers of large investments or long-term commitments of traditional ad channels.

This is something we’ve been able to help the Bluebird in Stanford with many times over the years. The combination of well-followed social media channels and strategically placed ad spends has allowed them to punch well above their weight in terms of growth at times.

The Bluebird planned to launch a revamped dinner menu in the summer of 2021, which presented an opportunity to increase exposure and sales for the restaurant. Once the launch date was decided, we began work to produce video content and a social media posting schedule to build anticipation for the changes. To kick off a month of social media build up, we began with an artfully crafted teaser video that focused on beauty shots of a sampling of new menu items. We bookended that with a launch video a month later to share details of the menu.

Following the growth of 2021, Bluebird saw itself losing momentum in sales in the latter part of 2022. In response to this, they decided to bring back a previously successful promotion of value-priced lunch and dinner specials. We combined those promotions with gift card giveaways and went back to social media and digital advertising to spark sales.